Foreign languages are already everywhere around, you just need to see them. And we are giving this super-power to your iPhone.
The fundamental problem of most apps, cards, and even school lessons — weak connection to reality. We study abstractions, translate abstractions, conduct imaginary conversations, play games to win virtual prizes just not to give up everything as soon as we start.
Amazingly, the discovery of the real world around us was enough to master our native language.
Sight is all that matters. You need to look where you want to be. Great athletes, pilots, entrepreneurs all know it. Once it comes to language, we start looking in a dictionary or online translator, not letting ourselves think in images, substituting them with translations of one set of letters to another. Unsurprisingly, it doesn’t work well. Moreover, it’s boring as hell.
We will show that image and context are way more important. And way more fun!
The most unbelievable use case of the app is when you travel. This is a bombshell! How many times have you managed to learn at least a dozen words or phrases in a foreign language when abroad? I bet, never. That’s because cramming is the last thing you would do sunbathing on a beach or visiting an ancient castle.
We have created a way to make ourselves want to open an app in any new place and look around.